In 2009, while directing the opening film for COP15, showcased to world leaders, I discovered the profound impact of ads on consciousness. I was fascinated by the ability of ads to influence and elevate collective awareness through subtle shifts in representation, inclusion, and integrity.

My work has helped clients reach massive audiences, create added value, and transform perspectives on brands like Ikea, Lego, Purina, and Knoppers. I understand the power of emotions and narrative in driving successful campaigns. Speaking to the amygdala creates lasting emotional connections with our audiences, ensuring they remember and react to our client's products, brands, or organizations.

I see them as significant challenges when faced with even the most demanding scripts or complex client issues. I bring a unique blend of light, empathic, analytical, and intuitive approaches to these creative challenges. I aim to integrate the brand with exceptional positioning, making every brand stand out uniquely. I thrive on delivering results for every client, no matter the complexity of the task. I thrive on finding original ideas and insights for every campaign, no matter the budget, and have done so for over 20 years and 150 commercials.

In October 2024, People´s Press published my first novel, “Den 6. ”, the first in a series called “Faldet” enabling me to become creative in a broader field: directing and writing.